Article: CRICKET: MARKETING MAN'S EDGBASTON CHALLENGE; Stuart Robertson will soon join Warwickshire as head of marketing. His arrival won't excite supporters like that of a big-name player would but, with the game deep in transition, Robertson could have a bigger influence than most on the Bears' next decade. BRIAN HALFORD reports.(Sports)

Byline: BRIAN HALFORD

STUART Robertson admits that batting and bowling are not his strengths. He has never played cricket at any serious level and never will.

But the 34-year-old still intends to have a major impact on the fortunes of Warwickshire from the moment he joins the county on June 30.

'Head of marketing' might be a title to switch cricket supporters - and followers of sport in general - right off.

Marketing? Where does that fit in? Cricket's all about players and coaches, surely.

Well yes...and no. The players do the ...

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