|
|
Article: CRICKET: MARKETING MAN'S EDGBASTON CHALLENGE; Stuart Robertson will soon join Warwickshire as head of marketing. His arrival won't excite supporters like that of a big-name player would but, with the game deep in transition, Robertson could have a bigger influence than most on the Bears' next decade. BRIAN HALFORD reports.(Sports)
- Article from:
- Sports Argus (Birmingham, England)
- Article date:
- June 14, 2003
CopyrightCOPYRIGHT 2003 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: BRIAN HALFORD
STUART Robertson admits that batting and bowling are not his strengths. He has never played cricket at any serious level and never will.
But the 34-year-old still intends to have a major impact on the fortunes of Warwickshire from the moment he joins the county on June 30.
'Head of marketing' might be a title to switch cricket supporters - and followers of sport in general - right off.
Marketing? Where does that fit in? Cricket's all about players and coaches, surely.
Well yes...and no. The players do the ...