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Article: Parrot revamp as Tesco overtakes. (News).(Sainsbury relaunches kids' food line, Blue Parrot Cafe)(Brief Article)
- Article from:
- Grocer
- Article date:
- May 24, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sainsbury is relaunching its Blue Parrot Cafe kids range in July with bolder packaging and a raft of new products.
Launched in March 2001, Blue Parrot was the first supermarket own label range for children, and is worth 33m [pounds sterling]. However, TNS data reveals it has been overtaken by Tesco's Kids range, which has fewer lines (50 to Blue Parrot's 170), but stronger sales in the year to February 2003, despite only being in store for seven months.
The revamped Blue Parrot range, launching on July 23, will include 30 new lines, taking the total ...