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Article: Picota flirts with public. (Fresh Produce--Canned Foods--Milk--Butter--Cheese--Eggs).(Food from Spain Spanish Picota cherry campaign)(Brief Article)
- Article from:
- Grocer
- Article date:
- May 24, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A major campaign to promote the Spanish Picota cherry season is set to get under way
The promotion, being organised by Food from Spain, is on all cherries accredited with the Protected Designation of Origin 'Cereza del Jerte' mark.
The campaign is investing close to 200,000 [pounds sterling] in both consumer and trade advertising said Maria Jose Sevilla, Food from Spain director.
The ads, appearing from next month, will feature in consumer magazines including Hello, OK, BBC Good Food, Marie Claire and You magazine in the Sunday Mail. The ads will present a sensual ...