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Article: Asda loses its PDO baffle with Parma. (Meat--Bacon--Poultry--Fish).(Brief Article)
- Article from:
- Grocer
- Article date:
- May 24, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Asda has lost its battle to sell cheaper Parma ham sliced and packaged in the UK.
European judges ruled the meat can only be sold as Parma ham if it is sliced and packed in Parma itself.
Asda had been slicing and packaging the meat at a plant in Wiltshire and said the move allowed it to keep the prices low.
The legal battle began in 1997 when the Parma ham consortium, Consorzio del Prosciutto di Parma, claimed the law in Italy stated that the product had to be packed and sliced in the region.
Asda's view that Italian law could not be applied under UK law was backed by the European Court's advocate general, but the full court overturned ...