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Article: ITC raps Renault over its 'ass shaking' ads. (News).(Independent Television Commission )
- Article from:
- Marketing Week
- Article date:
- May 29, 2003
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The Independent Television Commission (ITC) has criticised Renault for showing an ad entitled "Shaking that ass" around programming popular with children.
It has ordered that the ad for the Renault Megane, created by Publicis, can only be shown after 7.30pm following 139 complaints. Eleven of the complaints said children were copying the actions or language of the ad, which features repeated bottom wiggling and the constant repetition of the phrase "shaking that ass . The ad was a take on the Megane's unusually designed rear.
The execution was initially approved as long as it was not shown around programmes watched by children, but no specific time ...