For John Miller, co-owner of Waldenwood, Shorewood, Minn., the first upsell when it comes to roofing is a new roof for the whole house when he's putting on an addition.
"Most of our [roofing] subs won't warranty tying in to an existing roof, because the tie-in is where the problems result," Miller says. "That automatically means that if we're doing a substantial addition, we encourage the customer to think about re-roofing the entire house, because then we will warranty the entire project."
UPGRADES ALL AROUND
To owners of more expensive homes, Miller may suggest a tile roof, with copper flashing and/or copper gutters and downspouts. The most persuasive argument ...