Article: Add it up: when it comes to a roof, many opportunities exist for upsells and add-ons. (Roofing).

For John Miller, co-owner of Waldenwood, Shorewood, Minn., the first upsell when it comes to roofing is a new roof for the whole house when he's putting on an addition.

"Most of our [roofing] subs won't warranty tying in to an existing roof, because the tie-in is where the problems result," Miller says. "That automatically means that if we're doing a substantial addition, we encourage the customer to think about re-roofing the entire house, because then we will warranty the entire project."

UPGRADES ALL AROUND

To owners of more expensive homes, Miller may suggest a tile roof, with copper flashing and/or copper gutters and downspouts. The most ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!