Article: Fiber cement gives an edge; vinyl siding companies that have taken on fiber cement have a leg up in a competitive market. (Siding).

Armor Siding Co. is something of a rare bird among vinyl siding contractors in Traverse City, Mich. That's because the company also offers fiber cement.

Owner Jeff Armor says that until three years ago, Armor Siding had never done a fiber cement job. What prompted him to take it on, be says, were customer requests, plus "everything I was reading about it, which said that, in other parts of the country, it was the next best thing to sliced bread." Today installing fiber-cement siding is 25% of his company's business.

SKILL SETS

Apart from vinyl, Armor's company also installed cedar siding. So when he decided to go into fiber cement, be had his ...

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