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Article: Stella Artois to Sponsor Sundance Film Festival; On the Heels of Its Success at Cannes, Stella Artois Turns Its Sights on The U.S. Film Community.
- Article from:
- PR Newswire
- Article date:
- June 17, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NORWALK, Conn. -- NORWALK, Conn., June 17 /PRNewswire/ -- Stella Artois, the best selling Belgian beer in the world, has announced it will sponsor the Sundance Film Festival in 2004. Stella Artois will be a sustaining sponsor of the largest independent film festival in the world making it the official malt beverage of the festival.
"Film is Stella Artois' global sponsorship platform, and here in the U.S., Sundance is the most important film festival," said Anthony Giardina, brand manager of Stella Artois in the U.S. "Like Stella Artois, Sundance is a very powerful brand that speaks to an upscale, influential audience. It's a great fit for both parties, and ...