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Article: Spanish-language media consolidation steams ahead: will consumers notice or just marketers? (Special Report: Media).(San Diego is 17th fastest-growing Hispanic demographic U.S. market )
- Article from:
- San Diego Business Journal
- Article date:
- June 9, 2003
- Author:
CopyrightCOPYRIGHT 2003 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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On June 2, the FCC voted to soften rules designed to prevent media monopolies. These changes will permit companies to buy more television stations and own both newspaper and radio broadcast outlets in the same city.
In regards to this, what do Spanish-language media mergers mean to the Latino consumer and the advertisers trying to reach this valuable consumer? By explaining a little bit about Spanish-language media and the most important recent mergers in the industry, we can begin to answer these questions.
The dramatic growth of Spanish-language media in the last 10 years demonstrates what most advertisers agree on, that Hispanics are culturally ...