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Article: Code 3 improves dealer relations.(Special Report: From the CRM Trenches)(Code 3 Collectibles uses Best Software's SalesLogix customer relationship management solution)
- Article from:
- BtoB
- Article date:
- June 9, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KAREN J. BANNAN
Company: Code 3
Los Angeles
CRM provider: Best Software's SalesLogix
Lesson learned: Minimum order require-ments might be costing your company valuable sales.
Code 3 Collectibles, a Los Angeles manufacturer of die-cut figurines, had a CRM package installed prior to March 2002, but the software didn't work effectively to solve the company's marketing and sales problems.
Every time John Meyer, Code 3's CIO, needed to add a field to the company's CRM database, it required a call to his CRM vendor. In addition, he had few reporting or analysis tools.