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Article: The myth of excellence. (Opinion).
- Article from:
- Mass Market Retailers
- Article date:
- June 16, 2003
- Author:
CopyrightCOPYRIGHT 2003 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHAPTER 2
The New Model for Consumer Relevancy
So what does successful consumer relevancy look like in action? Consider this story. When we were working on this book, Ryan was walking through the aisles of a Superquinn supermarket, just outside Dublin. Here's what happened:
Executives in several industries had told us that Superquinn might just be the best example of a servicecentric company in the world, and so I found myself in Ireland walking through one of their stores. I wasn't pushing a cart, or carrying a basket, or being escorted by a company official. I was just one more male shopper wandering through the store with the kind of ...