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Article: Suppliers grow carbonated drink sales. (Merchandising).
- Article from:
- Mass Market Retailers
- Article date:
- June 16, 2003
CopyrightCOPYRIGHT 2003 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Consumers continuing to move away from carbonated beverages and toward fruit drinks and bottled water have minimized growth in the carbonated beverages segment over the past few years.
Still, marketers say, some soft drinks have flourished as suppliers offer new flavors along with longtime favorites, and tweak established brands in an effort to attract new consumers.
According to the Beverage Marketing Corp. carbonated soft drink sales in the United States increased by only 0.8% in 2002.
And although that meant an increase of 76 million cases over the preceding year, per capita consumption fell for the fourth consecutive ...