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Article: LB Works Launches New Advertising Campaign for Lexmark International; Campaign conveys Lexmark's commitment and dedication to meeting its customers' needs.
- Article from:
- Business Wire
- Article date:
- June 18, 2003
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Business Editors/High-Tech Writers
CHICAGO--(BUSINESS WIRE)--June 18, 2003
LB Works, an independent agency formed by Leo Burnett USA, today announced the launch of a new advertising campaign and tagline for premier printing solutions provider, Lexmark International Inc. (NYSE:LXK). The "We're Always Working" campaign includes television, print and out-of-home executions. This powerful creative carries Lexmark's new tagline, a reference to the company's tireless commitment to bringing innovative, high value printing solutions to businesses of all sizes, as well as individual consumers.
"Because of Lexmark's unique sense of partnership with its ...