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Article: Baby Boomers Speak Out; Del Webb Releases the Baby Boomer Report.
- Article from:
- Business Wire
- Article date:
- June 18, 2003
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Business Editors
BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--June 18, 2003
Del Webb, the active adult brand of Pulte Homes, released the results today of their annual baby boomer opinion survey, the Baby Boomer Report.
Conducted annually since 1996, the Baby Boomer Report reaches out to segments of the baby boomer demographic to record their opinions about retirement, fitness and a variety other topics. This year, more than 1,300 boomers nationwide age 44 through 56 completed the survey. This group represents the segment of the baby boomer generation that is actively planning for their future retirement and whose attitudes and perceptions provide ...