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Article: West Marine Expands Its Fort Lauderdale, Fla., Outlet.

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Knight Ridder/Tribune Business News
Article date:
June 19, 2003
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By Dale K. DuPont, The Miami Herald Knight Ridder/Tribune Business News

Jun. 19--A simple push of a button sends a rush of water into a plastic tank -- visible proof of the power of a 1,100 gallon-per-hour bilge pump. Want to see a stronger one? Hit the next button.

The pumps are just one of the interactive displays in West Marine's new megastore, a 28,000-square-foot collection of boating accessories ranging from anchors to teak plugs.

The newly expanded Fort Lauderdale outlet, which has its official grand opening today through Sunday, is one of two new formats West Marine is trying in an effort to boost sales. The other strategy: ...

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