Article: Yankee Candle Looks to Fan its Flame Through Web Channel; Leading Retailer Launches 2nd Phase of Molecular Redesign to Increase Sales and Customer Satisfaction.

WATERTOWN, Mass. -- WATERTOWN, Mass., June 19 /PRNewswire/ -- Molecular, a leading Internet services firm, and Yankee Candle , the leading designer, manufacturer, retailer and wholesaler of premium candles, announced today they have launched the second phase of the Yankee Candle Web channel strategy. Based on the success of the custom candle redesign launch in August 2002, Yankee Candle employed Molecular to overhaul its entire site to improve the results the Web channel has on its overall business.

Last spring, Yankee Candle worked with Molecular to test the viability of its Web channel as a significant cost-saving, revenue-driving source. At that time, ...

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