Article: Tequila wins [pounds sterling]2m Army DM. (News).(direct marketing account)(Brief Article)

The Army has appointed Tequila! London to handle its [pounds sterling]2m direct marketing account, following a six-way competitive pitch. Incumbent Cramm Francis Woolf (CFW) also pitched for the business.

Tequila/London's initial three-year contract with the Army will begin on April 1, when CFW's contract comes to an end.

The brief for Tequila/London involves direct marketing to individuals who respond to national advertising and marketing but have yet to apply for an army career.

It also includes the management of its Camouflage communications programme, which targets 13- to-17-year-olds interested in an army career. Management of the army's ...

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