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Article: Tequila wins [pounds sterling]2m Army DM. (News).(direct marketing account)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- March 13, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Army has appointed Tequila! London to handle its [pounds sterling]2m direct marketing account, following a six-way competitive pitch. Incumbent Cramm Francis Woolf (CFW) also pitched for the business.
Tequila/London's initial three-year contract with the Army will begin on April 1, when CFW's contract comes to an end.
The brief for Tequila/London involves direct marketing to individuals who respond to national advertising and marketing but have yet to apply for an army career.
It also includes the management of its Camouflage communications programme, which targets 13- to-17-year-olds interested in an army career. Management of the army's ...