Article: Rewriting Reality's Script; Reality Producers Expand Their Business by Using Success in Prime Time to Win Development Deals For Scripted Series.(Creative Assignments)

Byline: Leslie Ryan

Bruce Nash remembers the time years ago when he couldn't get anyone to listen to his ideas for scripted comedies and dramas because he had been labeled a "reality producer'' after creating hundreds of hours of successful reality clip shows such as "World's Most Amazing Videos.''

Now Mr. Nash has two script commitments at NBC, and last month his first drama project was fast-tracked in development at NBC. "Reality television is opening the doors for me to go into scripted programming,'' he said. "I'm an idea guy. I have lots of ideas, and they don't just fit reality programming. Man does not live by reality alone. I've been waiting for ...

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