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Article: Avon taps CAA to launch new Mark line.(Creative Artists Agency Inc.)(Brief Article)
- Article from:
- PR Week (US)
- Article date:
- June 23, 2003
CopyrightCOPYRIGHT 2003 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES: Avon has hired talent agency Creative Artists Agency (CAA) to craft entertainment marketing opportunities for its new brand, Mark.
Mark is a new line of cosmetics and beauty products aimed at younger women, and functions on the traditional Avon model, allowing women to buy and sell the products and create 'direct-selling' businesses.
The line will launch next fall, promoted through a 'magalog' called meetmark that will be mailed to 10 million young women every four to six weeks.
CAA is charged with creating brand-building opportunities for the new ...