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Article: Boweled over. (bowling alleys)
- Article from:
- The Economist (US)
- Article date:
- February 2, 1991
CopyrightCOPYRIGHT 1991 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THERE can hardly be a marketing man in the leisure business who has not wrestled with some version of the problem. How do you revamp the fashions of the 1960s for the consumers of the 1990s?
The case for doing so is simple. Balding boppers like to think they are still wild at heart. The case against is that they are not quite as wild as all that-certainly not wild enough to risk distressing their wives, debauching their children or dislodging their toupes. They want to return to the 1960s: but to a sanitised version, sleeze-free and family-friendly. Square this circle to win a fortune.
The circle may just have been squared. A clutch of leisure firms ...
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Article: BOWLING ALLEYS HOPE GLITZ CAN LURE THE YOUNG SOME ...
Wisconsin State Journal (Madison, WI);
January 1, 2002 ;
700+ words
... ... Associated Press Many Wisconsin bowling alleys are using technology -- from laser ... have been used to transform the bowling alleys into family entertainment centers. Many Madison bowling alleys have "bumper bowling" for children ...
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