|
|
Article: The myth of the bottom line. (Financial Management) (column)
- Article from:
- Gifts & Decorative Accessories
- Article date:
- February 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
THE MYTH OF THE BOTTOM LINE
The bottom line. How many times have we heard the phrase? We use it in countless situations to finalize an idea, emphasize a convincing statement, and in business, describe the economic end result. It's probably the most commonly-used buzzword in business today. "Let's improve our bottom line!" "If we don't do X our bottom line will suffer." "The bottom line is this..."
Owners, managers, and employees of gift stores are chasing the bottom line and some don't have the slightest idea what it is, where it goes, or why it's important. How can they see where they're going? It's like driving on the freeway, full-speed -- in ...