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Article: Unilever's thinking is 'multilocal, multinational'. (Marketplace 2003/Corporate Profiles).(Unilever North America)(beauty and health care products)
- Article from:
- Chain Drug Review
- Article date:
- June 9, 2003
CopyrightCOPYRIGHT 2003 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GREENWICH, Conn. -- Unilever North America may be a global consumer packaged goods giant, but when it comes to customers, products and retail partners, top executives - and their associates at every level of the organization - think "multilocal, multinational," says a spokesman.
The company endeavors to understand the diverse everyday needs of consumers in all locales. It uses global resources and advanced technologies to develop products that meet those needs, and it fully supports products in compelling ways that have a powerful impact on consumers and drive growth, the spokesman notes.
That multilocal, multinational approach has resulted in the launch ...