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Article: Pain patches help fuel growth at W.F. Young. (Marketplace 2003/Corporate Profiles).(Absorbine Jr. pain patch)
- Article from:
- Chain Drug Review
- Article date:
- June 9, 2003
CopyrightCOPYRIGHT 2003 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EAST LONGMEADOW, Mass. -- The brand equity of Absorbine Jr. and the successful launch of the Absorbine Jr. Deep Pain Relief Arthritis Strength Joint Patch have sustained impressive growth for manufacturer W.F. Young Inc.
According to Information Resources Inc. (IRI) data from March 2003, the Absorbine brand is up 15.7% versus the corresponding period a year earlier. And the growth comes on top of double digit gains for the line in 2001 and 2002.
The Absorbine Jr. Deep Pain Relief Arthritis Strength Joint Patch features menthol, glucosamine and methylsulfonylmethane (MSM) to give up to eight hours of relief from severe and chronic arthritis joint pain.
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