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Article: Jelly Belly Adds Chocolate to Gourmet Candy Mix.

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Knight Ridder/Tribune Business News
Article date:
June 22, 2003
Copyright

By Ameet Sachdev, Chicago Tribune Knight Ridder/Tribune Business News

Jun. 22--Buttered popcorn turned out to be a popular flavor of jelly bean, but will it taste good with chocolate? Jelly Belly Candy Co. is about to find out.

Inspired by its famous jelly beans, the candy company has created a new concoction by combining Jelly Belly flavors with chocolate pieces similar to M&Ms. JBz come in 20 varieties, including buttered popcorn and licorice--flavors typically not associated with chocolate.

Jelly Belly has a lot riding on the innovation. Growth at the candy company, founded in Chicago a century ago, has slowed since 2001 as the soft ...

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