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Article: Bohemia courts Valentine drinkers. ("Be My Beau", Valentine's Day promotion by Bohemia beer)
- Article from:
- Modern Brewery Age
- Article date:
- January 28, 1991
CopyrightCOPYRIGHT 1991 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bohemia courts Valentine drinkers
Bohemia beer, one of the nation's fast-growing imported beers, announced plans to launch a sweetheart of a promotion for February's Valentine's Day festivities-- "Be My Beau."
"`Be My Beau' is Bohemia's first effort to capitalize on the fun and spirit of Valentine's Day," said Dave Weston, Bohemia's brand manager, Wisdom Import Sales Co. "We're targeting both on-premise and off-premise accounts across the U.S. with this effort. Bohemia had an exceptional growth year in 1990, increasing sales by more than 10 percent nationally. We've designed this `Be My Beau' promotion to give Bohemia a strong early-year program to spur ...