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Article: Cottage cheese revival? (Processors are stepping up their marketing to counter slumping category sales)(Marketing)
- Article from:
- Dairy Foods
- Article date:
- January 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Processors are stepping up their marketing to counter slumping category sales
It's January, time to start a new diet. For many people, that means buying a carton of cottage cheese on their next shopping trip. Sounds like good news for the dairy industry, right? In the short-term, of course, it is. But the fact that some people think of cottage cheese only as a "diet food" indicates a serious image problem for what may be the industry's most important cultured product.
Cottage cheese's bland image, however, is just one factor experts point to when attempting to explain the category's declining overall sales. Some say lack of advertising support, ...