Article: Diana de Silva leading Italian fragrance.

Diana De Silva Leading Italian Fragrance When the Italian cosmetics manufacturer Diana de Silva bought fellow manufacturer Hanorah last year, the group more than doubled its size and considerably enhanced its sales potential. According to CEO Roberto de Silva, the company closed the books at the end of 1990 with total sales of some 100 billion lire. The figure represents a healthy 22-23 per cent increase over the combined 1989 sales figure of Diana de Silva and Hanorah.

For Diana de Silva, the Hanorah purchase is part of an ongoing expansion-by-acquisition strategy that began with the company's inception 15 years ago. Prior to Hanorah, Diana de Silva bought Olga ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!