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Article: Scottish Widows pitches graduate plan to parents. (News).(Widows bank campaign)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- May 30, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Scottish Widows Bank is launching a major direct push for its Graduate Mortgage scheme, targeting parents eager to put their children onto the property ladder.
The campaign, targeting affluent parents whose children have left university within the last seven years, comprises A4-folded inserts in national newspapers including The Guardian, Times, Daily Telegraph and Financial Times.
The inserts, straplined 'Helping your child buy their first home is possible', feature a local rate number, a tracking reference and the website www.scottishwidows.co.uk
This marks the first time inserts have been used to push the scheme, ...