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Article: National Pest Management Association Releases Spanish Language Public Service Announcement; 'Cucaracha' Educates About Pests & Disease.
- Article from:
- Business Wire
- Article date:
- June 23, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Health/Medical Writers
DUNN LORING, Va.--(BUSINESS WIRE)--June 23, 2003
A cockroach on the kitchen counter is not an appealing sight, but the National Pest Management Association (NPMA) is hoping the image will encourage the public to take action against pests and pest-related health threats.
NPMA has released a 30-second Spanish language public service announcement, "Cucaracha" to 60 major Spanish language television stations and 450 major Spanish language radio stations. The spot reminds viewers and listeners of the dangerous illnesses related to pests, such as mosquitoes and West Nile Virus, cockroach allergens and asthma, ...