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Article: Fido Dido hits the junior trail. (cartoon character licensed by Sultra Corp. for apparel line)
- Article from:
- WWD
- Article date:
- February 27, 1991
- Author:
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fido Dido Hits The Junior Trail
NEW YORK -- Fans of Fido Dido will be able wrap themselves up in him for fall.
Sultra Corp. has completed a licensing deal with United Media Licensing, which represents Fido Dido, the illustrated character. The agreement gives the sportswear manufacturer the right to design, manufacture and distribute Fido Dido (pronounced FIE-doe DEE-doe) junior sportswear and girls' sizes 7 to 14 merchandise for the U.S. market. The first offerings will be available for fall delivery.
Sultra produces four other labels -- Camp Beverly Hills junior sportswear, Canteen knitwear, Ventilo Paris, a contemporary French line, and J.G. ...