Article: Help one another, use one another: toward an anthropology of family business *.

Anthropological kinship theory is explored for potential contributions to a theory of family business. This article considers the costs and benefits of a role for kinship in business. Both derive from the discrepancy between the normative orders of kinship and markets; respectively, long-term generalized reciprocity and short-term balanced reciprocity. Because the former reflects the morality of society as a whole, kinship integrates social fields more readily than more specialized orders like markets.

Introduction

The greatest unutilized resource for advancing the field of family business studies is the large anthropological literature on kinship and ...

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