Article: Richard Burt, ed. Shakespeare After Mass Media.(Book Review)

New York: Palgrave, 2002. Pp. xii + 340. $26.95 paperback.

Richard Burt's introduction in this volume on the commercial exploitations of Shakespeare's cultural capital is followed by thirteen lively, thoughtful essays divided into two sections: one on the appropriations of Shakespeare's cultural authority, and the other on specific appropriations of his works. Both citation (defined here as the invocation of Shakespeare's iconic status) and the radical revision of Shakespeare's work have a long history that antedates "mass media" by several centuries. Even within Shakespeare's own lifetime, Fletcher wrote a sequel to The Taming of the Shrew in which Petruchio, ...

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