Article: WTA Tour Launches Worldwide Brand Marketing Campaign; 'Get In Touch With Your Feminine Side' Campaign Among Most Comprehensive Ever in Women's Professional Sports.

WIMBLEDON, England -- WIMBLEDON, England, June 24 /PRNewswire/ -- The WTA Tour announced today the launch of a landmark brand marketing campaign.

The worldwide campaign, which centers around the slogan "Get In Touch With Your Feminine Side," features many of the WTA Tour's internationally- recognized stars, including Serena Williams, Kim Clijsters, Venus Williams and Daniela Hantuchova, in a striking and vibrant 30-second television commercial and a variety of print ads.

The television and print ads, which represent the most significant branding effort in the Tour's 30-year history, will at first be used primarily by WTA Tour tournaments in ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!