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Article: WTA Tour Launches Worldwide Brand Marketing Campaign; 'Get In Touch With Your Feminine Side' Campaign Among Most Comprehensive Ever in Women's Professional Sports.
- Article from:
- PR Newswire
- Article date:
- June 24, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WIMBLEDON, England -- WIMBLEDON, England, June 24 /PRNewswire/ -- The WTA Tour announced today the launch of a landmark brand marketing campaign.
The worldwide campaign, which centers around the slogan "Get In Touch With Your Feminine Side," features many of the WTA Tour's internationally- recognized stars, including Serena Williams, Kim Clijsters, Venus Williams and Daniela Hantuchova, in a striking and vibrant 30-second television commercial and a variety of print ads.
The television and print ads, which represent the most significant branding effort in the Tour's 30-year history, will at first be used primarily by WTA Tour tournaments in ...