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Article: Euro RSCG Worldwide announces management structure for integrated agency in the United Kingdom.
- Article from:
- PR Newswire
- Article date:
- June 25, 2003
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London -- London, June 25 /PRNewswire/ -- - New agency to be called Euro RSCG Partners
Euro RSCG Worldwide announced today the creation of Euro RSCG Partners, which combines eight existing agencies across all marketing communications disciplines in the United Kingdom. The new agency, the country's third largest, will bring together a single executive management team integrated under a single financial reporting structure.
This move applies the "Power of One" agency strategy introduced in the U.S. in May 2002. Since then, Euro RSCG has been applying the concept throughout Europe, including France in September 2002 and Spain in March 2003. Clients within ...