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Article: Recruiting the Eastern Euro-executive. (selection and assignment of corporate executives to posts in Eastern Europe)(Chairman's Agenda: Acquiring in Eastern Europe)
- Article from:
- Directors & Boards
- Article date:
- January 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Directors and Boards. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For those seeking to fill posts in Eastern Europe, the search for talent requires a different |modus operandi.'
It's like Europe suddenly doubled in size," remarked one observer, when barriers between Eastern Europe and the West began to crumble. Indeed, it seems like the answer to a marketer's dream in the highly competitive '90s -- a newfound land in an era of overcrowded markets.
But in spite of initial predictions that companies would rush in to gain footholds in Eastern Europe, there instead has been a slow-and-steady trickle of activity.
What is holding them back? Companies whose long-range plans might include manufacturing or ...