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Article: Computer and Video Game Ratings to Offer Unprecedented Content Detail; Entertainment Software Rating Board Adds Four Content Descriptors to Rating System and Unveils New Game Box Labels.
- Article from:
- Business Wire
- Article date:
- June 26, 2003
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Entertainment Editors/Business Editors
NEW YORK--(BUSINESS WIRE)--June 26, 2003
The Entertainment Software Rating Board (ESRB) announced advances to the computer and video game rating system today designed to provide parents and other consumers with a new and unprecedented level of detail about game content.
The changes include the addition of four new ESRB content descriptors -- short, standardized phrases printed on the back of game boxes that alert consumers to content elements that may be of interest or concern -- and new, bolder labels intended to draw consumer attention to those content descriptors. The rating system changes were developed ...