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Article: Reebok brings out hi-tech Step Trainer. (Reebok International Ltd.'s Step trainer line includes new work-out shoe, new work-out program, and new apparel line)
- Article from:
- Footwear News
- Article date:
- February 18, 1991
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Copyright informationCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Reebok brings out hi-tech Step Trainer
STOUGHTON, Mass. - After a year spent working with health club instructors, product development people and scientist in biomechanical laboratories, Reebok International Ltd. has released a new work-out shoe called the Step Trainer Pro, a new Step work-out program and a new Step apparel line.
"When we started working on the Step Trainer, we knew the status quo just wouldn't cut it," said Gordie Nye, senior director of marketing for Step Reebok, who debuted the line at the New York Sports Club last week.
"The Step Reebok Program isn't like anything else and the shoe couldn't be either," said Nye.
After conducting extensive ...