Article: Drop this idea - TV Critic.(Ents On the box)

Byline: By Murray Morse

Drop The Celebrity must be one of the best ideas ITV has ever come up with. Sadly, it's execution was all wrong. I'll explain

Just like the bigger and costlier jungle show I'm A Nonentity, Get Me Out Of Here, it brazenly mistreats 12 common-all-garden nonentities who are desperately trying to salvage the last vestiges of their once "glittering" showbiz careers.

And because of their desperation to rekindle the love and adoration they allegedly once enjoyed, TV producers can pretty well subject them to any indignity known to ...

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