|
|
Article: Standard Life hands DMP [pounds sterling]1.5m DM task. (Agencies).(direct marketing U.K.)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 19, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Standard Life Healthcare, the private medical insurance provider, has appointed Bristol-based agency DMP to handle its [pounds sterling]1.5m direct marketing account.
The agency beat Black Cat and Talisman in a three-way pitch to win the strategic planning and creative advertising business for Standard Life Healthcare.
DMP's brief is to provide creative solutions across media and a campaign is expected to launched in September. The fully integrated campaign will involve direct mail, door-to-door and press advertising and inserts.
Standard Life Healthcare direct marketing manager Annaliese Jones says: "If the first wave of the campaign goes ...