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Article: Starcom scoops [pounds sterling]7m B&B brief.(Bradford & Bingley Building Society marketing account with Starcom Motive)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 19, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Building society Bradford & Bingley (B&B) Group has consolidated the [pounds sterling]6.6m media account for all its brands into roster agency Starcom Motive, following a two-way pitch.
The business had been split between PHD -- responsible for the B&B bank and The Market Place brands, worth [pounds sterling]5.6m -- and Starcom Motive, which handled the [pounds sterling]1m Charcol account.
An initial shortlist of six was reduced to a run-off between the two incumbents. MediaCom was invited to pitch but withdrew due to client conflict -- understood to be with the Royal Bank of Scotland.
B&B had initially hoped to include media buying for its ...