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Article: The power of Tokyo street style: FRUiTS magazine brings Japan fashion rebels to the world.
- Article from:
- Japan Inc.
- Article date:
- April 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Japan Inc. Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IN THE CONSUMER-DAZED WORLD of Tokyo, a group of teens are battling the wave of change taking place in Japanese subculture. They are the FRUiTS kids of Harajuku, whose cutting-edge street fashion caused a cultural revolution, inspiring a new generation of designers all over the world.
The cult gained momentum in the mid-1990s, at the height of hokoten, or "pedestrian paradise," when Harajuku's main streets were a mecca for artists, musicians and trend worshippers of every kind. No longer willing to be slaves to designer labels, these kids created their own individual theme-based couture.
The vessel for their ideas was photographer Shoichi Aoki's FRUiTS ...