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Article: 531 Safeway and Vons Supermarkets To Offer ``California Grown'' Consumer Information In-Store.
- Article from:
- Business Wire
- Article date:
- July 7, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Assignment Desks/Agriculture Writers
SACRAMENTO, Calif.--(BUSINESS WIRE)--July 7, 2003
Grocer is first major retailer to offer statewide support of
user-friendly "California Grown" program
Safeway/Vons, the largest grocery chain in California, is the first major retailer to offer "California Grown" product information statewide, featuring the voluntary marketing program's signage in each of its 531 supermarkets. In an effort to help consumers easily identify products grown in the Golden State, permanent "California Grown" signage is now prominently positioned throughout the chain, in produce departments from Crescent ...