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Sales slump blamed on distribution, not demand. (life insurance marketing)
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National Underwriter Life & Health-Financial ServicesEdition
- Article date:
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March 4, 1991
- Author:
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Copyright informationCOPYRIGHT 1991 The National Underwriter Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sales Slump Blamed On Distribution, Not Demand
Life insurance distribution must be reformed to counter a five-year slide in the number of new life policies issued, industry experts and a recent study have concluded.
Archer L. Edgar, author of "The Individual Life Sales Doldrums," found "diminished supply is probably influencing market results more than demand factors are."
Supply, in this instance, is expressed strickly in terms of the number of producers. Factors like the number of agencies, underwriting capacity and the level of investment in the distribution system also were considered, but were rejected for a variety of reasons.
Among the demand-related ...
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