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Article: Sametz Blackstone Associates Launches New Brand Identity and Communications Program for Bottom Line.
- Article from:
- Business Wire
- Article date:
- July 8, 2003
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Business Editors
BOSTON--(BUSINESS WIRE)--July 8, 2003
Sametz Blackstone Associates, a leading Boston communications practice, launched a new brand identity and communications program for Bottom Line, a nonprofit organization dedicated to helping at-risk students get into college, graduate, and go far in life.
Developed to help Bottom Line recruit students, attract support, and garner public and media attention, the brand identity comprises a new logo, motivational taglines, and approaches to visual and verbal branding. The communication materials, including business papers, brochures, and other materials, crystallize the Bottom Line story, ...