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Article: Banker describes benefits of 'relationship marketing.' (Donald R. Holton)
- Article from:
- National Underwriter Property & Casualty-Risk & Benefits Management
- Article date:
- February 18, 1991
- Author:
CopyrightCOPYRIGHT 1991 The National Underwriter Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Banker Describes Benefits Of |Relationship Marketing'
LAQUINTA, CALIF.--Banks entering the insurance arena and traditional insurers alike must begin developing "relationship marketing" in order to thrive, according to Donald R. Holton, vice president and director of marketing for Cragin Federal Bank in Chicago.
Mr. Holton--speaking here at the annual meeting of the Bethesda, Md.-based Professional Insurance Mass-Marketing Association--explained that the nature of marketing has changed greatly in the past few years.
"It appears we've reached an age of promotional parity, where every insurance company, bank, S&L, everyone--is in a promotion stage, ...