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Article: New Syndication Breed: Classmates.com hits TV; Reality show based on site gets backing from Best Western.(News)(Twentieth Television launches 'Classmates' based on the popular Web site)
- Article from:
- Advertising Age
- Article date:
- July 7, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: WAYNE FRIEDMAN
News Corp.'s Twentieth Television this week begins testing a reality TV show based on the popular "Classmates'' Web site on 25 of its Fox-owned stations. "Classmates,'' along with next year's launch of "eBayTV,'' represents a new breed of syndicated TV programs seeking a promotional lift from strong Internet brands.
"Classmates'' will extend the franchise of Classmates.com, a site where school friends, lovers, prospective lovers and even enemies look to reacquaint themselves. "The idea has been around for years,'' said Michael Smith, president-CEO of Classmates Online. "It grew out of the member stories we got from people.''
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... ... DIRECTV, Inc. and Twentieth Television announced today that ... Corporation Ltd. About Twentieth Television A division of Fox Television, Twentieth Television produces and/or ... treme Dating" and "Classmates."
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