Article: Marketers turn on the 'lights.' (nutritionally oriented or reduced-fat products) (column)

Almost every category in the dairy case shone with scores of new products low in fat, sodium, calories or cholesterol in 1990. But despite this increased outflow of nutritionally oriented items, the total number of dairy products reported in Gorman's New Product News actually declined slightly from the 1989 total (1,327 in 1990 versus 1,348 in 1989a less-than-2-pereent decrease).

Cheese led the way, as nearly every domestic and foreign producer introduced fat- and/or cholesterol reduced lines. A sampling of the well-known brands now available in "light" varieties includes Frigo, Polly-0, May-Bud, Cracker Barrel, Helluva Good, Kaukauna, Herkimer, Northfield and ...

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