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Article: Halloween just won't rest in peace. (increased styles in Halloween toys)
- Article from:
- Playthings
- Article date:
- March 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Halloween just won't rest in peace
With the most ominous moaning and groaning coming not from ghosties and ghoulies, but from retailers and manufacturers, Halloween 1990 seemed to be doomed to an untimely death. But despite talk of recessions and decreased spending, Halloween has cast quite a profitable spell. With a still-expanding adult market and an overwhelming amount of consumers fighting for their right to party, those in the Halloween business have been busy brewing up a potion of profits.
But most manufacturers expect the rapid growth that took place in Halloween during the past few years to slow down a bit, citing the large number of retailers ...