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Article: How our star players pursued their goals: Simon Mowbray and Mary Carmichael take an end of season look at products The Grocer predicted would be trailblazers in 2003. (Star Products Review).
- Article from:
- Grocer
- Article date:
- June 14, 2003
- Author:
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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You would have thought it would be simple enough. Every December The Grocer's team of marketing reporters lock themselves in a room with a dossier of the year's most exciting launches. All they have to do is pick out the products they think will score a hit with consumers over the next year. Those that make the list are given the honour of becoming 'star products' in our annual Top Products survey Sounds easy, doesn't it?
Six months on, The Grocer team can breathe a collective sigh of relief as the likes of Walkers' Great British flavours and Maltesers ice cream have clearly demonstrated our eye for banking a home win. However, for every winner, as they say, ...