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Article: Maersk Logistics UK and Ireland--the icing on the cake: imagine it's your birthday, and you have (of course) a birthday cake. Your friends and family are scattered all over the world, and each of them wants a piece of that cake delivered at a time to suit them. (Promotional Feature From Maersk Logistics).
- Article from:
- Grocer
- Article date:
- June 14, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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But it's not that simple. One person likes the jam inside, but another likes only cream. One person is away for a week, so their slice must be frozen. Another wants his ready-wrapped for a hike, someone else is on a diet and wants an extra small slice, and yet another gives you a new address at the last minute.
And of course, there's always one who expects everything to be delivered on a plate!
But for Maersk Logistics UK and Ireland, it's no problem; clients can all have their cake, and eat it too. The experienced personnel at Maersk Logistics will make it look easy, too--it's their job.
It does, however, require innovation, motivation, ...